You’ve noticed them, the people openly streaming full-length movies on the bus, brazenly downloading apps at lunch, and unabashedly posting pics from happy hour — all without worrying about data limits. They are the data rich, and you can be too when you get Unlimited Data with AT&T wireless and DirecTV. With the help of Lily, we introduced this notion of data rich and the lifestyle that comes with it.

A video intended for social use only was created without Lily allowing us to go further with this data rich "fantasy". 

Mobile banners were created to target people where they were using data as a reminder of what life could be...if they were data rich.