On a monthly basis, my team at Carrot created seasonal and relevant pieces of organic content for bareMinerals. Our creative was informed both based on business priorities but also from the monthly and quarterly analytics reports provided by the Carrot Creative data science team. These reports helped provide insights that resulted in creative we knew would resonate with our consumers – close-up shots of product and textures or reflecting cosmetic trends. This approach resulted in an increase in followers for bareMinerals and an elevated aesthetic for a brand struggling to find their voice in such a cluttered environment.