Olay's research in anti-aging skincare led to a new breakthrough in the category: your skin isn't getting older - it's just tired. This new approach to skincare led to us creating a skin energy meter where we educated women first on what skin energy is and then helped them to measure their own skin energy with a quiz that along the way offers lifestyle tips to help increase their skin energy. Using geo-location technology, the user is given the weather and UV index in their area, allowing them to see how weather and location can affect one's skin.