For years, women have been told to avoid products that are oil-free owing to scare-tactics and misinformation. Though more and more brands are introducing oils to their product lines, no one is really owning this golden opportunity to be the face of the oil renaissance. Because of that, we chose to introduce Olay's new facial oil with educational parallax experience that revolves around "busting" myths long associated with facial oils.
We created a series of videos to further educate on the benefits of beauty oil. These live on the brand's Youtube channel as well as on the microsite.